Projects
Molly Maid Rebranding
For this project we were asked to choose an existing company to rebrand as a more updated version. The goal was to create a design that used a feminine color scheme that described the services the company provided and why a consumer should choose Molly Maid over all other cleaning services. The idea was to use the once popularized 1950’s cleaning ads incorporated with an art deco style and pink color scheme.
Rosie's Tea Shop Branding
This is an identity system that I created from a given prompt that only gave a name and company idea. After comparing different objects and trying multiple different options the teapot became the favored option. Using the teapot as a symbol to represent tea was then incorporated with a rose to signify the name of the company. The light green and white color scheme was used to keep a clean and refreshing overall tone and mood that subtly reminded the consumer needing a refreshment.
Lauryn Hill Poster
For this assignment we were asked to “break the rules” of design and take on a new method of creating a poster of our favorite musical artist. I utilized my freehand drawing abilities and chose to draw Hill as the center piece of the poster. The purple and pink color scheme was used to represent how her music makes me feel, uplifted and elated with a neo soul and melodic base
National Park AR Poster
This was a poster created as part of a National Geographic competition that asked us to choose a national park to feature with subtle representations of elements that represent the park and a set chosen font. After choosing the The Great Smoky Mountains as my featured park, I used an organic line drawing of bear with mountains to represent the terrain and wildlife commonly found within the park with a QR code that links to the national park website for further information. The poster also has a VR element that once scanned morphs into a poster that reflects the font type used and the elements that help to describe it.
Shark Infographic
This was a poster I design with a fellow classmate, Mason Haselden, following the statistics on shark attack facts. The purpose of this poster was to relay the facts for viewers to take into consideration safety protocols. Our idea was that this would be something you might see hanging up before you walked on the beach, not too frightening but still informative. We utilized oceanic and shark symbols to represent the statistical information with an ocean water background and nod to specifics about South Carolina shark attack statistics.
Garnet and Black Infographic
The poster shown is a infographic created to show a timeline of quick facts about the new University President, Michael Amiridis, for the university magazine, Garnet and Black. The timeline idea was incorporated to move the viewer through a quick synopsis of facts about his life with simple graphic elements to represent the time period and information given. The design stayed true to the University branding by using their preferred font and color scheme but incorporated my own style and skill through the hand drawing of Amiridis located at the top.
Photo Journalism
This was my photo journalism assignment which focused on the LGBTQ nightlife and community in Columbia, South Carolina. The pictures shown were taken at the local gay bars found in Columbia and reflect what a typical night would look like. The pictures captured the clientele as well as the performers and overall atmosphere of each place.
Monster Mash
This was my Monster Mash photo assignment I completed with fellow student Angel Frank. The purpose of the assignment was to ask a faculty member to dress in Halloween costumes and produce a spooky photo. We chose to dress professor Craig Brandhorst as a plague doctor.
Graduation Photos
This was a graduation shoot I did for my roommate, Lauryn Cuppy. We decided to shoot at some of our favorite USC campus locations with various poses.
disruptors campaign (GrowCo)
During my time at GrowCo, I was asked to help organize a launch a new program that featured various umbrellas of the tech industry. Our team decided to call the campaign "disruptors_" and add on whichever umbrella of the tech industry we would feature for the specific event. Our first disruptors_ focused on sustainability tech. I created a logo inspired sustainable symbols mixed with a "techy" feel. I then followed up by releasing large infographics to post on socal media in order to educate and inspire our target audience. In addition, each week leading to the event date had a dedicated social media post announcing each speaker and their topic of discussion.
Tech.bytes
(GrowCo Weekly Newsletter)
I have provided pdf copies of some of my newsletter work during my time at GrowCo. One of my main duties at GrowCo was to create and redesign the weekly GrowCo newsletter. This newsletter was sent out Every Monday morning and was accessed by 1,000's of subscribers across the globe. I decided to rename the newsletter to tech.bytes to fit with the rebranding of GrowCo that I had created. I then reorganized the newsletter to better cater to the needs of the community it was serving, tech founders. Each week included a original photo of community members, a list of community wins, this weeks news, upcoming news, and ways to connect community members through office hour links. Through our efforts, GrowCo tripled their open rates and increased a additonal 300 subscribers!
